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    BlueBay Group

    BlueBay Group is committed to quality, innovation and people. We believe in people and we work for them. With extensive experience in tourism and leisure, BlueBay Group currently consists of 52 affiliated hotels in 27 destinations. With over 12.800 rooms and 4.700 employees spread between Europe, MENA and the Caribbean, we take care of several million overnight stays annually. With four very distinct brands, we cover all segments and needs.

    Grupo BlueBay

    Blue Diamond by BlueBay

    Is our symbol of distinction. Elegant luxury hotels in exclusive destinations where the demand for customization is our greatest deference.

    Blue Diamond by BlueBay

    BlueBay Hotels & Resorts

    Is synonymous with quality and service. Hotels designed to delight your guests. Nestled in idyllic landscapes that provide the feeling of luxury and relaxation. BlueBay redefines an All Inclusive type of hotel, incorporating modern and elegant designs and offering a wide and varied selection of international restaurants that will delight the most discerning palates. Detail, refinement, luxury, escapism, personalized service ... All this and much more you can find in our BlueBay hotels. In short, hotels created for the enjoyment of all your senses.



    BelleVue Hotels

    Offer the best value for money. These are hotels that are fully equipped to give their customers the best service and a sense of comfort. They are designed to meet the needs of all markets, families and couples as well as groups. All this combined with a team of professionals whose only concern is the welfare of the people, makes BelleVue a safe bet for your vacation.


    Is the newest addition to the BlueBay Group. City hotels designed to respond to the needs of business travelers and those who want to discover the goodness in leisure, culture and cuisine offered by cities. Modern facilities with the latest technology that will make your stay easier and more comfortable. Comfort, design and service are the hallmarks of this new brand.


    History and expansion plans

    BlueBay provides online marketing and branding of the Blue Diamond brand by BlueBay, BlueBay Hotels & Resorts, BelleVue Hotels, BlueCity, Blue Gourmet and Blue Spa. Our management team has set a series of goals to achieve until 2015 which involve the expansion of business lines and the incorporation of new properties to our portfolio. The value of our company is growing and we are now replicating the success achieved with our own funds through management contracts with carefully selected external partners. The resulting mix of recruitment in 2015 will, therefore, much more balanced towards the management, resulting in faster growth of our brands in subsequent years.

    We are focusing our development strategy in very specific geographic areas such as Spain, Morocco, Bulgaria, Croatia, Egypt and UAE. Some of these destinations are now a reality. In case you are interested in affiliating your property to BlueBay Hotels & Resorts, please contact SFERA LIMITED sending an email to: expansion@grupobluebay.com.

    Awards and Recognitions

    GrupoBlueBay Awards
    • Best stand FITUR 2014.
    • Expansion Award Inneo Disarp 2012 and 2013.
    • Sports support in "Estepona, European City of Sport 2013".
    Blue Diamond - Riviera Maya

    Blue Diamond Riviera Maya

    • Jetsetter Best All-Inclusive 2014.
    • Schauinslandreisen award for Top Hotel Partner 2014.
    • Top 30 Resorts in Cancún and the Yucatán Condé Nast Traveler Readers’ Choice Awards 2013.
    • Certificate of Excellence TripAdvisor 2012, 2013 and 2014.
    • Golden Apple Award for Outstanding Quality.
    • Best VIP hotel Expedia Elite Plus Members.
    BlueBay Beach Club

    BlueBay Grand Esmeralda

    • 2014 Zooever highly recommended by Zoover visitors.
    • Schauinsland Reisen: 2014 Top Hotel Partner 2014.
    • Schauinsland Reisen: Top Hotel Partner Certificate 2014.
    • Expedia: #4 Top Producing Riviera Maya All Inclusive Hotel.
    • RCI Excellence in Service 2010, 2011, 2012 and 2013.
    • Certificate of Excellence TripAdvisor 2011, 2012 and 2013.
    • Environmental Certificate of Achievement Eco Check Cristal Award 2013.
    • Holiday Check Quality Selection 2013.
    • Zoover 25 Best Hotels in Mexico 2013.
    • RCI Gold Crown Resort 2009, 2009, 2010, 2011, 2012 and 2013.
    • Expedia # 1 Riviera Maya All Inclusive 2010, 2011 and 2012.
    • Thomas Cook Award for Excellence 2012.
    • RCI "Resort Premium" for Excellence in Service 2010, 2011 and 2012
    • Certificate of Excellence by TripAdvisor 2011 and 2012
    • Expedia # 1 Riviera Maya All Inclusive 2011 and 2012
    • Hotel Beds Award for the Excellent Business Relationship 2011
    • RCI Gold Crown Resort 2008-2009, 2010 y 2011.
    • Top All Inclusive Riviera Maya Expedia 2010.
    • Health and Safety Program Transat 2009-2010.
    • Hotels 4U, Best Selling Hotel in Mexico 2009.
    • Elite Meetings, Elite Certified 2009.
    • Beverly Clark, Elite Weddings 2009.
    • Expedia # 1 Producer, 2008.
    • Beverly Clark, Elite Wedding Collection 2008.
    • World´s 100 Sexiest Hotels, 2008.
    • Thomas Cook, Outstanding Customer *Service, 2007/2008.
    • Top Hotel Riviera Maya Expedia 2009.
    • International Travel, Participation 15 Trade Show.
    BlueBay Beach Club

    BlueBay Villas Doradas

    • Transat: For its support and collaboration with the Health and Safety Program (2009-2010).
    • Blue Flag National Certificate: Excellent standars in the fields of environmental education, bathing water quality, environmental mangement and safety over 2013 and 2014.
    • Cristal: Certificate of Achievement 2008 and 2010.
    • Cristal: Check Safety First Food Safety 2011-2012.
    • Inés Pichardo, Executive of the year in Puerto Plata 2014.
    • 2008 World´s 100 sexiest hotel.
    • Certificate of Excellence by TripAdvisor 2012
    • Inés Pichardo: Executive of the Year at the Hotel Excellence Caribbean Gold Coast Awards 2012
    • Cristal America 2012 Certificate in Health and Safety
    • General Manager Recognition 2010 of the Association of Hotels and Restaurants of the Dominican Republic (Asonahores) for outstanding work as general manager and contribution to tourism in the Dominican Republic.
    • Health and Safety Program Transat 2009-2010.
    • Thomas Cook Awards for Excellence 2009.
    • Best Hotel 2008 y 2009 (Guest satisfaction), "Caribbean Gold Coast" Awards.
    • Best General Manager 2008 y 2009, "Caribbean Gold Coast" Awards.
    • Best Chef, Best Housekeeping manager (gobernanta) and Best Restaurant Service manager 2008 - "Caribbean Gold Coast" Awards.
    BelleVue Beach Paradise

    BelleVue Beach Paradise

    • Zofemat 2011 (Zona Federal Marítima y Terrestre – Federal Maritime and Terrestrial Zone) for preserving biodiversity.
    • Ecology Award 2011, for the Protection and Conservation of Sea Turtles Program, season 2010.
    BelleVue Lagomonte

    BelleVue Lagomonte

    • HolidayCheck Quality Selection 2014 Certificate.
    • Travel Republic Customer Recommendation Awards 2011.
    BlueBay Lanzarote

    BlueBay Lanzarote

    • 2014 Zoover highly recommended by Zoover visitors.
    • Certificate of Excellence TripAdvisor 2013.
    • Thomas Cook Awards for Excellence 2010 y 2011.
    • Q for Quality from the Institute for Spanish Tourist Quality (ICTE) 2010.
    • Family Welcome Seal from the Canary Islands Government.
    • Wellness Delight Seal of the Canary Island Government.
    • EGL Ecoenergética de Canarias Green Seal for using 100% Renewable Energy
    BelleVue Palma Real

    BelleVue Palma Real

    • Travel Republic Customer Recommendation Awards 2011.
    BlueBay Punta Serena Villas & Spa

    BlueBay Punta Serena Villas & Spa

    • Certificate of Excellence by TripAdvisor 2011 and 2012.
    • Traveler's Choice Award by TripAdvisor 2010.
    BlueBay City Mérida Palace

    BlueBay City Mérida Palace

    • Certificado de Excelencia TripAdvisor 2013.
    BelleVue Dominican Bay

    BelleVue Dominican Bay

    • Certificado Cristal 2012 a la Higiene y Seguridad alimenticia.
    BlueBay Los Ángeles Locos

    BlueBay Los Ángeles Locos

    • Certificado Excelencia TripAdvisor 2012.
    BelleVue Aquarius

    BelleVue Aquarius

    • HolidayCheck 2014 certification.
    • Green Seal EGL Ecoenergetics of the Canaries for using 100% clean and renewable sources.
    BlueBay Banús

    BlueBay Banús

    • HolidayCheck Quality Selection 2014 Certificate.

    E-brochure BlueBay Hotels & Resorts

    Please download here our e-brochure with the information about BlueBay Hotel Chain

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