BlueBay Group works against breast cancer throughout the month of October

In October, coinciding with the month of awareness about breast cancer that is celebrated around the world, BlueBay Group wants to use the funds raised in its “1 € is worth more” campaign, originated from the alliance of the hotel group with the Satli Foundation to combat breast cancer. All funds raised in Europe will go to the Asociación Española Contra el Cáncer (Spanish Association Against Cancer) and the funds raised in the hotels in the Caribbean will be donated to the Bella Foundation in Mexico. Both solidarity campaigns carried out by the group in October will be covered under the slogan BlueBay Thinks Pink and aim to allocate the funds raised to contribute to the fight against breast cancer to reduce the impact caused by this disease, improve life of affected women and their families and promote research.