The new area manager adds this position to her extensive experience in the Group as Marketing Director
BlueBay Hotels, one of the leading hotel groups in Spain, with an outstanding presence in national and international destinations, is proud to announce the appointment of Renata Basinska as its new General Manager.
Basinska joined BlueBay Hotels in 2011 as marketing director and has become a member of the group's executive committee. From the outset she has been responsible for developing the overall marketing and positioning strategies for the group's brand portfolio. Her contribution has been essential in consolidating BlueBay Hotels as a strong global brand in all its markets. At the end of last year, Basinska also assumed the responsibility of Chief Commercial Officer, strengthening the group's commercial strategies.
Her successful track record of more than 12 years in the tourism and hospitality industry is backed by a solid academic background that includes an MBA from the European University, a degree in Marketing Leadership and Sales Management from the prestigious Oxford College, as well as her qualification in Digital Marketing, Media and Branding from The Chartered Institute of Marketing. All of this is complemented by a fluent command of 4 languages.
"My career at BlueBay Hotels is being exciting and eventful. After more than 12 years with the company, now it is time for me to take on this new challenge which I am looking forward to with the utmost enthusiasm. It is a great honor to have the opportunity to take the reins as CEO and lead our team in this exciting next step in BlueBay Hotels' journey," said the new CEO upon her appointment.
Jamal Satli, Chairman of BlueBay Hotels, highlighted that "Renata knows all aspects of the business" as she has held numerous strategic and corporate development roles, both locally and internationally, throughout her career "in our group". Mr. Satli also highlighted her excellent academic background and her constant dedication to the day-to-day running of the company.
Basinska will lead the BlueBay Hotels team working closely with all departments to achieve high levels of performance and productivity and to take seize new opportunities that will drive BlueBay Hotels' long-term growth.
About Bluebay Hotels:
BlueBay Hotels is a Spanish hotel chain with a presence in different beach destinations distributed between the Caribbean and Europe.
The group operates under three renowned brands in the world of hospitality that reflect the diversity of its wide range of offerings: from 3, 4 and 5-star family hotels under BlueBay Hotels & Resorts and BelleVue Hotels & Resorts, to the great luxury of 4 diamonds only for adults under Blue Diamond.
With a track record of over fifty years in the industry, BlueBay Hotels stands out for the variety of its services, hotels and resorts, and for providing its clients with unique experiences that allow them to fully immerse themselves in the culture and essence of each destination.