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BlueBay Hotels’ new website focuses on traveller experience

  • The design further enhances customers access to personalised experiences in the destination
  • The visual interface is simpleminimalist with new contentfeatures to meet guest requests

Palma de Mallorca. February 4, 2019. BlueBay Hotels, the eleventh Spanish hotel company regarding international presencethe twelfth largest group in terms of hotel rooms (according to the 13th edition of Hosteltur’s ranking of large hotel chains), has launched its new website www.bluebayresorts.com, with a design more focused on the traveller experience in the destination. The menu allows users to firstlyfrom a wide range of leisureentertainment activities (hiking, swimming, culture, gastronomy, adventure, etc.)then choose the destination where they want to enjoy the experience.

This way, the experience becomes even more important in responding to the requests of current customers, who are looking to enjoy the destination in a "different" way. According to BlueBay Hotels’ Chairman, Jamal Satli Iglesias, "the new design of the website has allowed us to innovate that bit more with the functionality of our online services. We’re more than a hotel chain, because we’ve now managed to prioritise the leisureexperiencesrespond to our customers’ demands".

The design of the new web considered the concept that customers start planninglooking into their trip by checking out all the possibilities on offer in different destinations, so they can really make the most of an experience. As Ramón Hernández, the group’s CEO, explained, "customers are increasingly better informed when they book a hotel, choose a holiday destinationarrive at a hotel. Therefore, here at BlueBay Hotels, we’re looking to surpass our customers’ expectations by offering them personalised attention that starts the experience from the moment they visit our web".

Inspiring contentfunctionality to improve customer experience

From a design perspective, the new web presents a fresh, minimalistattractive look. Usabilitycontent architecture were also given a makeover to improve the user experience.

Information is organised in the main menu, which includes the most relevant info for customers in different sections with specific content for each destination,recommendations about what to do in the areawhat restaurants to check out if you want to try some traditional cuisine. The possibility of choosing the experience first is strongly highlighted,after that, the web shows you all the different destinations where you can enjoy the selected "experience".

Photos of the hoteldestination show customers what’s on offer in each placethen decide which one is more in keeping with their stylepersonality. Visual quality for HD+ devices has also been greatly improved.

The new website features an IP-based geolocation system that allows BlueBay Hotels to recommend specific offers tailored to their locationwill also include a booking platform to search for flightshotel reservations when usersthe datesitinerary.

Although the project is still in its early stages, the company will continue to work hardinnovate to offer customers a more personalised serviceexperience, starting from the moment they visit the BlueBay Hotels website right up until the end of their trip.

About BlueBay Hotels

BlueBay Hotels is the eleventh Spanish hotel company regarding international presencethe twelfth largest group in terms of hotel rooms (according to the 13th edition of Hosteltur’s ranking of large hotel chains). The group has its headquarters in Palma de Mallorcacurrently operates 61 hotels in Europe, the Middle East, North Africathe Caribbean under the hotels’ four brands: Le Royal Hotels & Resort, Blue Diamond, BlueBay Hotels & Resorts, Bellevue Hotels & ResortsResidéal, which cater to its customers’ needs worldwide from luxurygrand luxury cultural tourism to an offer more centred on sunbeach tourism.

It operates 22 hotels in Spain divided between the Balearic Islands, the Canary Islands, Andalusia, Barcelona, ValenciaMadrid.


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