It is a tiered system that offers numerous incentives and discounts to its customers.The hotel chain's intention is to 'strengthen the bond between the company and its customers.
BlueBay Hotels has announced the launch of a new loyalty program aimed at rewarding and incentivizing its customers.
The program, called My BlueBay, is also a way to 'strengthen the bond between the company and its customers,' according to Ramón Hernández, the Group's CEO, who added that the goal is to 'implement mechanisms that bring us closer in a more personal and intimate way to those who choose us for their vacations or business trips every year.'
My BlueBay offers subscribers three membership levels (My BlueBay Yellow, Pink, and Black). The first level, Yellow, is immediately accessible upon subscription, allowing members to enjoy benefits from the moment they make a reservation.
It is a simple and transparent mechanism in which members receive both financial and experiential benefits that are exclusive to them.
In this way, and without having to make any additional arrangements, customers will begin to receive direct discounts when making their reservations, birthday treats, room upgrades, or promotions in catering services, among others.
For BlueBay Hotels, building customer loyalty is a key component in creating stronger and more stable relationships with its customers, as well as strengthening the brand of the chain. Therefore, the hotel company is committed to developing the website as a direct sales channel and to incentivizing users through various types of promotions.
The program's purpose is also to be a tool that helps the user choose BlueBay Hotels again and encourages them to explore more hotels within the chain.
Meanwhile, the Group's President, Jamal Satli, stated that the launch of the program demonstrates the intention to 'adapt to what our customers demand. The future of the hotel company lies in customer personalization and valuing their loyalty, and with this program, we have taken the first step in that direction.'
Satli also highlighted that it is a 'customer-centric' strategy whose main objective is for the positive experiences that the user has to establish a long-term, more direct, and personalized connection with the chain.Customers can register through the website www.bluebayresorts.com, where they can also check their acquired level and the benefits they are receiving at any time.