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MAR 2024
MAR 2024


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The company strengthens its commitment to innovation and digital transformation together with its ambitious international expansion plan 

BlueBay Group remains firmly committed to strengthening its online presence and innovating the processes of internet sales of all its brands. For this, it has incorporated to its team Antonio Batanero Girbau, Digital Marketing Strategist & Ecommerce as consultant of the Digital Marketing Department led by Witold Kaczanowski.


With over 15 years of experience in the digital world and online marketing and distribution of hotels, Fuller has specialized in recent years in counseling, support and guidance to hotel and travel companies. In fact, it has led ecommerce strategies of several of the most important hotel businesses in Spain and is at the forefront in generating virtual reality content for hotels.


"BlueBay has set a demanding program of international expansion in both urban and holiday products, which will only be successful if we focus our efforts through new sales channels, embracing innovation and technology as tools to consolidate some communication strategies, to connect with the end customer. The recent additions of professionals with the experience and prestige of Antonio Batanero do nothing but strengthen our position as one of the most dynamic hotel companies," says Ramon Hernandez, Director General of BlueBay Group.


On his part, Antonio Batanero will support the business group to achieve this goal: "To participate in the digital transformation of BlueBay hotels is not only an exciting professional challenge, but an opportunity to apply innovative strategies and tools that have a global reach and impact. Today and especially in such a competitive sector as travel, the key lies in the dynamism of the company itself and the ability to adapt to a constantly changing reality and consumer."


"To meet the new generations of consumers, booking channels and interaction with guests must be closely connected with the hotels as main operational centers. For its international dimension, diversity of properties and brands and their internal talent, BlueBay is ideally positioned to address this new scenario of digital tourism," adds Batanero.


With a degree in Communication Sciences from the Universitat Ramon Llull in Barcelona and an MBA from ESIC, Antonio has some of the most important awards of the online advertising industry, including the Sol de Oro (Golden Sun) of the Latin American Festival of Advertising Communication, the Intercontinental Advertising Cup and the Laus Award by the ADG-FAD.

The incorporation of Antonio Batanero takes place days after the entry of Jimmy Pons as consultant for marketing, innovation, quality and product development; and at a time when BlueBay Group, which handles brands Le Royal, Blue Diamond, BlueBay Hotels & Resorts and BelleVue Hotels & Resorts, has carried out an important process of expansion with the addition of new facilities in Madrid, France, Luxembourg, Lebanon, Jordan, Oman, Tunisia, Morocco and Abu Dhabi.

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